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It’s a classic sans serif font, timeless and neutral, and it’s a safe choice for all types of communication and mediums. The family consists of 51 different font weights.
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Helvetica is one of the most popular typefaces in the world and a marketing success story. Designer: Edouard Hoffmann, Max Miedinger.
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It’s a perfect choice for text focused on legibility. AvenirĪvenir (Future) is another Futura-inspired font but without radical geometry it has vertical strokes that are thicker than the horizontals and shortened ascenders. Proxima supports most Latin-based scripts. Stylistically, Proxima Nova is a hybrid combination of humanistic proportions and a geometric appearance. Each of the three widths comes with 16 fonts (8 weights). The font family has been expanded to 48 full-featured OpenType fonts. The Proxima Nova family is a complete redesign of the famous Proxima Sans font. Century Gothic is a light, spacious typeface with a clean cut edge and perfect cursive details. The famous Century Gothic is strongly influenced by Futura, although it is derived from two separate typefaces intended as Futura competitors (ITC Avant Garde and Twentieth Century).
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Start with Emil Ruder’s amazing “ Typographie: A Manual of Design,” or Ellen Lupton‘s “ Thinking with Type: A Critical Guide for Designers, Writers, Editors, & Students” or predict the future of typography with Henrik Kubel and Scott Williams in “ New Perspectives in Typography,” a stunning showcase of some of the best contemporary type design. Thankfully, there are a lot of resources to guide you in your pursuit for great typography.
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An overlooked detail is enough to flush all the creative effort you’ve devoted to build and outstanding product. In fact, the combination of fonts, color choices and design options are what separate success from failure. Whether you are creating for web or print, designing brochures or user interfaces, developing a brand identity or creating a logo, one of the key elements of a successful project is the typeface you are using.
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A great design comes with great typography. Typography is an art combining perspective, technique and ingenuity.
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